Branding a mobile App for digital learning
Minds-i is a mobile App designed to empower learners to be their best using the power of informal personalised micro learning. The challenge was to create a unique brand identity and contribute towards the Apps interface design that would help to disrupt the mobile learning Apps market. From there a set of guidelines were produced along with a website and promotional campaign to inform existing clients to add it to their LMS and learning paths. The result was a clean, strong and user friendly look and feel that garnered many fans who used the App.
