Marketing collateral for one of the world's
biggest brands you have never heard of.
biggest brands you have never heard of.
Interoute Communications was a privately held telecommunications company, that operated Europe's largest cloud services platform and supplied internet infrastructure in the UK. On 23rd February 2018, Interoute was acquired by GTT Communications for $2.3bn.
The Challenge
As Interoute was a business supplier to many networking companies, such as BT and Virgin, there still existed a perception problem in reaching new business customers.I was asked to devise creative based around a marketing strategy that the agency, Bite, had been asked to produce to remedy this problem.
The Result
Rather than going down the corporate route and getting caught in the business communications void by being “just like everyone else” I created a fun and quirky answer that sttod out and made people think. The asterisk gave a little more information within the communications that highlighted parts of the business that potential clients did not know existed. A marketing guide was produced to help the sales and marketing teams to use the promotions correctly as this was quite a departure from what Interoute were doing.
